The main skin care products promoted in Europe, America and Southeast Asia are essences, masks or creams with moisturizing, whitening, freckle or acne removal properties;
Beaza specialized in OEM cosmetics manufacturing. It integrates the whole production procedures of cosmetics: the initial process-ing of raw materials, packaging inspection and sourcing, automated packaging, content filling, and product development.
For consumers, using skin care products is not only about improving their appearance, but also includes health considerations. The top three market segments for skin care products are: improving appearance (23%), keeping clean and fresh (21%), and protecting skin health (20%).
Such skin care products are more likely to be popular: they contain natural ingredients, have distinct effects, and have corresponding solutions for the skin care needs of skin care people with different skin types.
Product reputation management is very important. It is generally believed that skin care products can directly affect skin health, so consumers will be more cautious when choosing skin care products and brands.
【Cosmetics products】
The platform mainly promotes lip makeup, foundation makeup, and eye makeup products.
① Generally speaking, cosmetics consumers hope to enhance their self-confidence through products. The core needs of users are: using cosmetics to maintain a professional and decent image (24%), protecting skin and maintaining health (21%), and improving appearance (21%). 20%).
②Among cosmetics products, popular social media products have high traffic, while differentiated product positioning, fun and cost-effective products are more likely to attract consumers.
③It is very important to meet consumers’ needs to explore and try products. In addition to offline physical stores, Internet celebrities and customer reviews will play an important role.
Post time: Dec-29-2023