Nowadays, with the rise of online celebrity e-commerce live broadcasts and linking online and offline channels, it can be said that the beauty and skin care industry continues to be hot. Therefore, more and more emerging cosmetics brands have appeared in the public eye and are well-known to consumers. Many of them are well-known to consumers. Brands will face a question, that is, should they invest heavily in setting up factories to produce their own products or choose cosmetics OEM processing? As the industrial chain becomes more mature, most brands will choose cosmetics OEM processing plants for production.
This model of choosing to cooperate with OEM processing factories has actually been operating internationally for many years and has passed the rigorous test of the market. It has many advantages for brands. So when starting a brand in the skin care industry, OEM processing factories have How important is it?
1. Reduce the cost of products
The construction of a production factory involves a large amount of investment in site, factory buildings, equipment, related technical standards, production qualifications, and personnel. Generally speaking, a factory with a slight scale that can produce various types of cosmetics must invest at least tens of millions. This is For many start-up brands, it is a big investment and the risk is high. Therefore, it is relatively a better choice to entrust OEM processing factories to produce.
2. Profit maximization
By cooperating with OEM factories, its products can be quickly expanded online, ensuring sufficient goods. At the same time, the mature production processes of the OEM factories can also ensure quality. On the basis of reducing production funds and investment risks, the company’s profits can be maximized. .
3. Adapt to market demand
The trend of the beauty and skin care products market is constantly changing. Choosing to cooperate with OEM manufacturers can allow brands to develop or upgrade product formulas according to changes in market demand, increase product diversity, and meet market demand.
Post time: Dec-04-2023