In terms of demand preferences, according to statistics from the first quarter of 2023, the preference for moisturizing and moisturizing (79%) exceeds the two popular functions of firming and anti-aging (70%) and whitening and brightening (53%), becoming the demand of consumer groups. The most requested skin care benefits. It can be seen that the development space of moisturizing and moisturizing in the future beauty and skin care market may be very broad.
1. Moisturizing and moisturizing: the key foundation of multi-effect skin care
Moisturizing and moisturizing are of great significance to maintaining healthy skin. The notable ingredients include amino acids, hyaluronic acid (hyaluronic acid/sodium hyaluronate), avocado, truffle, caviar, bifid yeast, tea tree, etc.
Studies have shown that water content is also an important factor affecting the smoothness, elasticity and delicateness of the skin. Usually the moisture content of the stratum corneum is between 10 and 20%. When the content is less than 10%, the skin is prone to dryness, roughness and fineness. wrinkles, water-oil imbalance, sensitivity and accelerated aging. It is precisely for this reason that moisturizing and moisturizing have become the most common functions of skin care products, and it is also an evergreen track in the skin care market.
2. Firming and anti-aging: The trend of rejuvenation and anti-aging is irresistible
With the diversification of skin care needs, the needs for firming and anti-aging are gradually becoming more refined. The primary skin care need of anti-aging people is to reduce fine lines, accounting for about 23%; the need to solve dark yellow skin (accounting for 18%), sagging (accounting for 17%), and enlarged pores (accounting for 16%) is also relatively high. focus.
Significant ingredients for firming and anti-aging include pearls, roses, collagen, grapes, green tea, camellia, Bose, various peptides, tocopherol/vitamin E, astaxanthin, bifid yeast, etc.
3. Whitening and brightening: the persistent pursuit of Orientals
Based on the Oriental’s obsession with whitening, whitening and brightening have long been in the mainstream of the skin care market. The notable ingredients include cherry blossom, niacinamide, aloe vera, orchid, pomegranate, bird’s nest, ascorbic acid/vitamin C, arbutin, tranexamic acid, tea tree, Fullerenes etc.
Due to the urgent pursuit of whitening and brightening, essences with excellent penetration rate and rich nutrients have become consumers’ first choice among many categories. Toners that need to be used frequently every day are also one of the categories preferred by whitening people, indicating that consumers tend to make whitening and skin care a daily routine, hoping to achieve cumulative effects through more frequent use.
4. Oil control and acne removal: long-lasting and stable, becoming the first choice for consumers
As well-known acid ingredients such as salicylic acid and fruit acids occupy the high ground in the acne treatment market, people fighting acne have basically mastered the relatively effective acne solution of “acid removal”. However, since the exfoliating properties of acidic ingredients can thin the skin’s cuticles, this method of acne removal can also easily bring about new skin risks and troubles.
In order to meet the new skin care needs of people fighting acne, probiotics, calendula and other ingredients that maintain skin flora and have anti-inflammatory and calming effects have become rising stars in the second and third tiers of oil control and acne removal.
Post time: Dec-07-2023