First, let’s take a look at the OEM (Original Equipment Manufacturer). An OEM is a company that produces products that meet the requirements of other companies according to their brand requirements. In other words, OEM manufacturers are to undertake orders from customers, according to customer requirements, production and processing, but the trademark and packaging used by the product are the customer’s own. The advantage of Oems is that they can provide customized production services while reducing production costs and risks for customers.
Next came the ODM (Original Design Manufacturer). ODM refers to the development and production of products for other enterprises based on their own design and technical capabilities. ODM enterprises usually have advanced research and development capabilities and production technology, and can provide self-designed and innovative products. Customers can choose and customize products that have been designed by ODM enterprises according to their own needs, and then ODM enterprises produce and process them. The advantage of ODM mode is to save the customer’s research and development time and cost, and at the same time, you can use the professional technology and experience of ODM enterprises to better meet the market demand.
Finally, there is OBM (Original Brand Manufacturer). OBM refers to the independent research and development, production and sales of their own brand of products. OBM enterprises usually have high brand awareness and market share, with independent brand image and sales channels. The advantage of OBM model is that it can realize brand premium and value-added effect, and improve the profitability of enterprises. At the same time, OBM companies also need to invest more resources and energy to develop and promote their own brands, so the risk is relatively high.
To sum up, OEM, ODM and OBM are the three common production and sales models in the cosmetics industry. To choose a model suitable for the development of your own enterprise, you need to consider factors such as the enterprise’s resource capacity, market demand and brand positioning. No matter which model is chosen, it is necessary to pay attention to product quality, brand image and customer demand in order to maintain the competitiveness of the enterprise and market position.
Guangzhou Beaza Biotechnology Co., LTD., focus on cosmetics processing for 20 years, there are thousands of mature formulas, there are more questions can continue to pay attention to us.
Post time: Nov-14-2023