Development trend
Product innovation and diversification:
Ingredients and formula innovation: The brand will increase research and development investment, launched with nourishing, anti-sensitivity and other effects of the eyeliner, such as adding vitamin E, squalane and other nourishing ingredients, reduce the stimulation of the eye skin, suitable for sensitive eye muscle people.
Shape and design innovation: In addition to the common liquid, pencil, gel and other forms, eyeliner will appear more unique designs, such as double head design, one end is eyeliner, the other end is eyeshadow or highlight, convenient for consumers to create different eye makeup effects; In addition, the design of the replaceable refill will also be more popular, reducing packaging waste and in line with the concept of environmental protection.
Color diversity: In addition to the traditional black, brown, color eyeliner will become more and more popular, such as blue, purple, green, etc., to meet the personalized needs of consumers in different occasions and makeup styles, such as participating in a party or music festival, the use of color eyeliner can create a more eye-catching makeup effect.
Quality and performance improvement:
Durability enhancement: Consumers are increasingly demanding for the durability of the eyeliner, and the brand will continue to improve the formula and process, so that the eyeliner can be maintained for a long time without smudging and not losing color, even in hot weather or long time activities, eye makeup can always be flawless.
Waterproof and sweatproof performance optimization: In order to meet the needs of consumers in various environments, the waterproof and sweatproof performance of the eyeliner will be further improved, whether it is swimming, sports or sweating more, the eyeliner can be firmly attached to the eye skin, not easy to be washed away by sweat or moisture.
Improved accuracy: The eyeliner brush head or tip design will be more fine, can better control the thickness and shape of the line, convenient for consumers to draw a natural smooth, delicate and delicate eyeliner, for makeup beginners, but also easier to use and operate.
Diversification of consumer demand:
Gender neutrality: With the gradual awakening of male makeup awareness, men’s demand for eye makeup products such as eyeliner is also increasing, the market will appear more suitable for men to use eyeliner products, its packaging and design will be more simple, neutral, color is also natural black, dark brown, to meet the pursuit of exquisite makeup and personalized expression of men’s needs.
Age expansion: In addition to young consumers, middle-aged and elderly consumers are also increasing their attention to eye makeup, and they are more inclined to choose natural and elegant eyeliner products to modify the eye contour and improve the color. Therefore, the consumer age of the eyeliner market will be further expanded, and brands need to launch corresponding products and marketing strategies for consumers of different ages.
Environmental Protection and Sustainable Development:
Packaging environmental protection: The brand will use recyclable and degradable packaging materials to reduce the use of non-degradable materials such as plastics and reduce environmental pollution. At the same time, the packaging design is simplified, the number of packaging layers and volume are reduced, and the practicality and environmental protection of the packaging are improved.
Natural ingredients: Consumers are increasingly concerned about environmental protection and natural ingredients, prompting brands to develop more natural ingredients such as natural pigments, plant extracts and other eyeliner products, these products are not only environmentally friendly, but also more gentle and safe, in line with consumers’ pursuit of green beauty.
Online Sales and Marketing growth:
E-commerce platform dominance: With the popularization of the Internet and the development of e-commerce platforms, more and more consumers tend to buy eyeliner products through online channels. Brands will increase investment in e-commerce platforms, optimize online shopping experience, and provide more product information, trial kits and after-sales services to attract consumers to buy.
Social media marketing: Social media and short video platforms will become an important position of eyeliner product marketing, brands will cooperate with beauty bloggers and Internet celebrities, through live delivery, product reviews, makeup tutorials and other forms, show the use of eyeliner effect and characteristics, improve product exposure and visibility, guide consumers to buy.
Market forecast
Market scale continues to expand: According to Hunan Ruilu Information Consulting Co., LTD., the global liquid eyeliner market will reach 7.929 billion yuan in 2029, with a compound annual growth rate of about 5.20%, and the overall eyeliner market will also maintain a stable growth trend.
Intensified competition and brand differentiation: Market competition will be more intense, and the differentiation between brands will be further intensified. On the one hand, well-known brands, with their brand advantages, technical strength and market share, will continue to lead the market development and consolidate their market position through continuous innovation and launch of new products; On the other hand, emerging brands will emerge in the market and seize a part of the market share through differentiated product positioning, innovative marketing strategies and high-quality product quality.
Technology driven and industrial upgrading: With the continuous progress of science and technology, the production technology and process of eyeliner will be further improved, such as the application of automated production equipment, the research and development of new raw materials, etc., will improve production efficiency, reduce costs, and improve product quality. At the same time, technological innovation will also promote the upgrading of the eyeliner industry, and promote the development of the industry in the direction of more specialization, refinement and intelligence.
Post time: Dec-18-2024