Product factor
Quality: High-quality eyebrow pencil can ensure uniform color, good durability, not easy to smudge, but also will not cause irritation to the skin, which is a very important factor for consumers. For example, for consumers who often need to go out for a long time, the durability of the eyebrow pencil is particularly important.
Color: Whether the eyebrow pencil color matches the consumer’s own hair color and skin tone is crucial. If the colors do not match, it will affect the overall look. For example, consumers with pale skin and yellow hair are usually more suitable for light brown or grayish brown eyebrow pencils.
Texture: The texture of the eyebrow pencil is soft and hard, soft eyebrow pencil is easy to color, but it may be easy to break; Hard eyebrow pencils are relatively durable, but applying color can take a little more work. Consumers will choose according to their own habits and skills.
Appearance design: The appearance design of the eyebrow pencil, the degree of beauty of the packaging and the ease of carrying will also affect the purchase decision. Some brands launched a small and delicate eyebrow pencil, with a mirror or eyebrow brush and other functions, will be more popular with consumers.
Brand factor
Brand image: When the values and styles conveyed by the brand are compatible with consumers’ own preferences and identity, it will increase consumers’ favorable impression of its products. For example, brands that focus on natural and organic concepts will attract consumers who seek healthy beauty.
Price factor
Price/Performance ratio: Consumers will make a trade-off between product price and quality, looking for cost-effective eyebrow pencils. For some students or consumers with limited budgets, affordable and good quality eyebrow pencils will be more attractive.
Price range: Different consumers have different acceptance ranges for eyebrow pencil prices. Generally speaking, the price of eyebrow pencil in the low-end market is relatively close to the people, suitable for daily consumption of the public; The high-end brand eyebrow pencil price is higher, pay more attention to quality and brand experience, mainly for the beauty products have high requirements and sufficient budget consumers.
Marketing factor
Advertising: The intensity and effectiveness of advertising have a great impact on consumers’ purchasing decisions. Eyebrow pencil products that are widely publicized through various channels such as TV, Internet and social media are more easily known and concerned by consumers. For example, some brands invite famous stars or beauty bloggers to recommend products, which can attract a large number of fans to buy.
Promotional activities: discounts, full reduction, gifts and other promotional activities launched by businesses will stimulate consumers’ desire to buy. In periods such as shopping festivals or store celebrations, consumers often choose to buy eyebrow pencils because of the strong offer.
other-influence
Beauty blogger recommendations: Beauty bloggers have a large following on social media, and their recommendations and reviews can influence consumers’ purchasing decisions. Consumers usually refer to the opinions of bloggers to choose the right eyebrow pencil products for them.
The word of mouth of friends and family: the personal experience and recommendation of friends and family also have a strong influence. If people around you use a certain eyebrow pencil after the effect is very good, will encourage consumers to try to buy.
Buying environment
Store atmosphere: the decoration style, lighting effects, display layout, etc. of beauty stores will affect consumers’ shopping experience and purchase decisions. A comfortable, warm and professional store environment will make consumers more willing to stay and buy.
Service quality: the professionalism of the sales staff, service attitude, etc., is also important. Professional sales staff can recommend suitable brow pencil products according to the needs and characteristics of consumers, and provide the use of tips and suggestions, so as to increase the purchase possibility of consumers.
Post time: Feb-17-2025