springtime
Sales: Sales are picking up. Spring temperatures warm up, people’s social activities gradually increase, such as outing, spring outing, holiday parties. Consumer demand for makeup began to increase, eyeliner as a key product of eye makeup, the purchase of increased.
Reason: the spring atmosphere is more lively and fresh, people tend to create fresh natural or bright and lively makeup, thinner natural eyeliner and colored eyeliner are more popular, used to match the spring theme of the makeup style.
summertime
Sales: Sales are good, but may fluctuate slightly. In the summer, makeup is easy to wear due to the hot weather, but the overall demand is still there due to the frequent tourism season, music festivals and other activities.
Why: Waterproof, sweat-proof eyeliner is more popular in the summer. Consumers need products that can withstand heat and sweat to maintain makeup integrity. At the same time, the popularity of light and refreshing makeup styles in summer, such as small smoke or natural inner liner makeup, has prompted a steady demand for the corresponding eyeliner.
autumn
Sales: Sales are generally stable and may experience small spikes. Autumn weather is cool and pleasant, all kinds of fashion activities, the back-to-school season and the new season of the workplace and other factors have kept the demand for eyeliner at a certain level.
The reason: As clothing styles change and makeup styles shift to the direction of rich texture, such as vintage makeup suitable for sweaters and trench coats, consumers have increased demand for dark, long-lasting eyeliner to create deep eye contouring.
wintertime
Sales: Sales are good. There are many festivals in winter, such as Christmas, New Year’s Day, Spring Festival, etc., all kinds of parties and family gatherings are frequent, and people have a high demand for makeup.
The reason: winter makeup style is relatively strong, consumers will use more eyeliner to highlight the eye makeup, especially with rich color, high color eyeliner, to create a rich layer and gorgeous sense of eye makeup, with heavy winter clothing and holiday atmosphere to match
Post time: Dec-25-2024