Cosmetics OEM, in layman’s terms, is a shift from the traditional “selling products” to “selling production”, that is, the factory accepts the customer’s entrustment to produce cosmetics for the customer’s brand. Cosmetics OEM has three major advantages:
1. Low investment
Opening a cosmetics factory not only requires direct investment in fixed assets such as factories, equipment and supporting facilities, but also involves a series of qualification system support such as production licenses and environmental assessments. There are many production factors, even with strong financial backing. It requires corresponding talents, technology and other supporting resources, and it also has a long construction period.
If you choose a cosmetics OEM factory, you can achieve “light assets, zero inventory, and high added value.” Many well-known cosmetics brands in the world do not have their own factories. It is not because they have no ability to build new factories, but in order to compete lightly in the market and focus on Brand building maximizes capital returns. Therefore, many people in the cosmetics industry, even if they are not in the entrepreneurial stage, choose OEM manufacturing in order to make the brand bigger and stronger.
2. Rapid development
Since choosing cosmetics OEM, the investment is less and the burden is light, which to some extent promotes development. In addition, cosmetics are fast-moving consumer goods, which not only require the production cycle to keep up with the market situation and respond quickly, but also require products to be constantly innovated and adjusted quickly.
Cosmetic OEM manufacturers have professional R&D teams that can customize production according to customer requirements. They can also recommend mature formulas to customers for rapid production and shorten the cycle, thus greatly reducing the operating costs and time of product development and production. Moreover, it has strong flexibility and high degree of autonomy, and can quickly place orders for production, avoiding unforeseen losses caused by market changes.
3. High professionalism
Nowadays, mature cosmetics OEM factories have complete production elements, match man-machine, material, law and environment, and have a high degree of specialization. They have the entire life cycle of cosmetics from product development, market planning, marketing promotion to formula, design, copywriting, procurement, production, logistics, etc. The professional talents of the cycle can help customers solve a series of problems from product naming and trademark registration to research and development, production, logistics, etc. Whatever needs the brand company has, the cosmetics OEM factory can meet those needs. Truly professional people do professional work. thing. Therefore, choosing cosmetics OEM is the best decision for a brand company.
Post time: Dec-12-2023