Consumer preference for lipstick in different age groups
Under 18 years old: usually in the student stage, limited by school regulations and their own economic ability, consumption is relatively small. Preference for cute, sweet style, such as pink, light orange lipstick, such as peach powder, coral orange, can show youthful vitality. Like the texture of the lipstick, applied lips look more tender and shiny, and do not like too strong or mature colors and makeup effects.
18-25 years old: young and pursuing fashion trends, is one of the main forces of lipstick consumption. High acceptance of new things, willing to try a variety of novel colors and textures, such as fluorescent colors, metallic colors, etc. Influenced by social media and beauty bloggers, it is easy to follow the trend of buying hot colors and brands. Pay attention to the appearance design and packaging of lipstick, and have no resistance to cute, personalized or fashionable packaging. Brand loyalty is relatively low, more willing to try new brands, pay attention to cost performance.
25-35 years old: has been working for a while, has a certain economic foundation, and has certain requirements for the quality and brand of lipstick. In the daily work scene, they are more inclined to choose low-key and calm colors, such as bean sand color, nude color, etc., to show a professional image; For leisure or parties, they choose brighter colors. Begin to pay attention to the texture and durability of lipstick, such as soft mist texture lipstick, which has a certain matte effect and will not be too dry, and can maintain makeup for a long time. There is a certain loyalty to the brand, will tend to buy a good reputation, quality guaranteed brands.
35-45 years old: usually already have a stable family and career, and have higher requirements for the quality and durability of lipstick. Prefer classic, elegant colors, such as positive red, wine red, etc., these colors can reflect the mature charm. Pay attention to the maintenance and care effect of lipstick, for example, lipsticks containing moisturizing and repairing ingredients are more favored to avoid dry lips, peeling and other problems. High loyalty to the brand, once found suitable for their own brand and color number, will buy back for a long time.
Over 45 years old: the consumption concept is relatively mature and conservative, paying more attention to the practicality and comfort of lipstick. Tend to choose natural, soft colors, such as light pink, flesh color, etc., with their own skin color fusion, showing a dignified, generous feeling. For the moisture and safety of lipstick is very concerned, generally choose natural ingredients, non-irritating products. Brand loyalty is high, but they will also try new products because of friends’ recommendations or actual needs.
Consumer preference for lipstick in different regions
First-tier cities and new first-tier cities: gather a large number of fashion-seeking consumer groups, and have high requirements for the quality and color of lipstick. More inclined to choose international big name lipstick, such as Chanel, Dior, Lancome, etc., that these brands have more advantages in quality, color choice and fashion sense. High sensitivity to fashion trends, will pay attention to and buy the hot lipstick styles and colors in the season. For the texture and makeup of lipstick requirements are diverse, in addition to the daily moisturizing type and matte type, will also try some special textures, such as velvet, metal and so on.
Second-tier cities: Consumers pay attention to the quality of lipstick, but also consider the cost performance. Some well-known domestic brands such as Colaqi, perfect diary, etc. are more popular in second-tier cities, these brands can provide a rich choice of colors and a better use experience, and the price is relatively close to the people. The choice of lipstick color is more diverse, not only will choose classic red, pink, but also try some fashion minority colors. The purchase channels are more diversified, both in physical stores and through online platforms.
Third – and fourth-tier cities and below: Consumers pay more attention to the practicality and price of lipstick. The acceptance of domestic affordable brands is high, and some cost-effective niche brands can also gain a certain market share in these regions. In the choice of color, it is relatively more inclined to classic and matching colors, such as red, nude, etc., and does not pursue too fashionable or unique colors. Influenced by the local consumption environment and culture, the brand awareness of lipstick is relatively low, and the actual effect and word-of-mouth communication of the product are more important.
Rural areas: The demand for lipstick is relatively low, and the consumption concept is more traditional. When buying lipstick, they pay more attention to price and practicality, and generally choose cheaper products. The color selection is based on natural and simple colors, such as light pink, light bean paste color. Because the purchase channels are relatively limited, they are mainly purchased through local commissaries, fairs or some low-cost platforms online.
In addition, the cultural background of different regions also affects consumers’ preferences for lipstick. For example, in Asia, consumers generally prefer red lipstick because red symbolizes luck, passion and beauty in Asian culture. In Europe and the United States, consumers’ choice of lipstick color is more diverse, in addition to red, pink, nude and some personality colors are also very popular
Post time: Jan-15-2025