Personal factor
Age: Consumers of different ages have different needs and preferences for lipstick. Young consumers may prefer bright, fashionable colors, such as bright red and bright pink, to show personality and vitality; Mature consumers may prefer low-key, stable tones, such as bean paste color, nude color, the pursuit of elegance and temperament.
Skin tone: Skin tone is an important factor in lipstick selection. Consumers with lighter skin are suitable for various colors of lipstick, especially cold shades of lipstick, such as rose red, blue positive red, etc., will appear fairer skin; Consumers with yellow skin tone are suitable for warm shades of lipstick, such as orange red, coral, etc., which can brighten the skin tone; Consumers with darker skin are suitable for rich, saturated colors, such as dark brown, wine red, etc., to highlight the temperament.
Personal style: Personal dressing style, daily makeup habits, etc., will also affect lipstick consumption preferences. Consumers who prefer luscious styles may opt for pink or peach shades. European and American consumers may prefer dark, matte lipstick, such as chocolate, menstrual color and so on.
Product factor
Color: Color is the primary consideration for consumers when choosing lipstick. Fashion trends, seasonal changes, etc., can affect consumers’ color preferences. Such as spring may be popular fresh pink, orange; Winter is more inclined to rich red, brown.
Texture: The texture of lipstick is varied, such as matte, moisturizing, velvet, lip glaze, etc. Consumers with dry lips may prefer moisturizing lipsticks, while those looking for more advanced makeup may opt for a matte texture.
Brand and reputation: Well-known brands usually have higher quality assurance and brand image, and consumers may choose their lipstick products because of their trust and love for the brand. Word-of-mouth and user evaluation of a brand will also affect consumers’ purchase decisions. For example, good word-of-mouth of products learned through social media and recommendation by beauty bloggers will increase consumers’ purchase intention.
Packaging design: Exquisite packaging design can attract the eye of consumers and enhance the attractiveness of products. Unique appearance, good texture of the shell, etc., may become one of the factors that consumers choose.
Marketing factor
Advertising: The brand’s advertising intensity and publicity methods have a great impact on consumers. Extensive publicity through TV commercials, fashion magazines, online ads and other channels can improve product visibility and exposure. For example, some brands invite famous stars to endorse lipstick products and attract fans to buy them through star effect.
Beauty bloggers recommend: In the age of social media, the influence of beauty bloggers cannot be underestimated. Their recommendation content, such as color sharing and use experience, can guide consumers’ purchase behavior. Consumers often want to buy a lipstick because they see the effect of a certain lipstick used by a beauty blogger.
Promotional activities: Merchants’ promotional activities such as discounts, full reductions, gifts, etc., will stimulate consumers to buy lipstick. Consumers may choose to buy lipstick products that they had not planned to buy, or increase the number of purchases because of the strong offer.
Sociocultural factors
Trend culture: Current fashion trends and cultural trends can influence lipstick consumption preferences. For example, when vintage fashion, vintage lipstick, such as blue red, earth brown, etc. are loved by consumers; When natural nude makeup is all the rage, nude lipstick is a popular choice.
Social influence: The influence of a consumer’s social circle and those around them is also important. If friends and colleagues around are using a certain lipstick, or a certain lipstick color becomes a popular trend in social occasions, consumers may be influenced to choose to follow the trend.
Post time: Jan-17-2025