Research and development
Ingredient selection:
Natural pigments: In order to achieve environmental protection goals, XIXI environmental protection eyeliner can give priority to natural pigments, such as anthocyanins extracted from plants, chlorophyll, etc., these pigments are more environmentally friendly than chemical synthetic pigments, less stimulation of the eye skin, but also provide a rich choice of colors.
Degradable raw materials: Materials such as pen body and packaging can be made of degradable plastic or paper materials to reduce environmental pollution. For example, using bamboo fiber to make a pen body is not only environmentally friendly, but also gives the product a unique texture.
Technological innovation:
Long-term non-smudging technology: Develop new film forming technology to make the film formed by the eyeliner in the eye more stable and durable, improve the anti-smudging ability at the same time, to ensure that it is easy to remove makeup, not causing a burden on the eye skin.
Waterproof and sweatproof technology: By adding special waterproof ingredients and optimizing the formula, the waterproof and sweatproof performance of the eyeliner is enhanced to meet the needs of consumers in different environments.
Security considerations:
Non-irritating formula: In the development process, it is necessary to strictly screen the raw materials to ensure that the formula of the eyeliner is non-irritating and suitable for use by various skin types, especially sensitive skin groups.
Quality testing: Establish a strict quality testing system to test the safety of each batch of eyeliner, to ensure that the product meets relevant standards and regulations, and to ensure the safety of consumers.
Market prospect
Advantages:
Cost-effective: XIXI eyeliner has always been known for its “cabbage price”, and its environmentally friendly eyeliner can meet consumers’ demand for environmentally friendly products while maintaining its price advantage, which is very attractive to price-sensitive consumers, especially students and young office workers.
Market demand growth: With the continuous improvement of consumer awareness of environmental protection, the demand for environmentally friendly beauty products is also gradually increasing. XIXI Environment-friendly eyeliner conforms to this market trend and is expected to occupy a place in the environment-friendly beauty market.
Brand awareness: XIXI, as a well-known brand in the beauty market, its brand image and reputation can provide strong support for the promotion and sales of environmentally friendly eyeliner.
Challenge:
Fierce competition: the beauty market is highly competitive, there are many brands of eyeliner, XIXI environmental protection eyeliner needs to stand out among many brands, and it is necessary to constantly innovate and improve product quality to meet the increasingly diversified and personalized needs of consumers.
Consumer awareness: Although environmental awareness is gradually improving, there are still some consumers on environmental protection beauty products awareness and acceptance of low, need to strengthen market education and publicity, improve consumer awareness and identity of environmental protection eyeliner.
Technical problems: The development of environmentally friendly eyeliner needs to overcome some technical problems, such as the stability of natural pigments, the performance of degradable materials, etc., which may increase the cost of research and development and time costs.
Chance:
Environmental protection policy support: With the continuous strengthening of environmental protection policies, the government’s support for environmentally friendly products is also increasing, which provides policy opportunities for the development of XIXI environmental protection eyeliner.
Online channel expansion: With the development of the Internet, online sales channels have become one of the important channels for the sale of beauty products. XIXI can make full use of online channels to strengthen brand promotion and product sales and increase market share.
Personalized customization trend: Consumers’ demand for personalized beauty products is increasing, XIXI can seize this trend and launch personalized and environmentally friendly eyeliner to meet the personalized needs of consumers.
Post time: Dec-21-2024